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How to Drive Traffic to Your Online Store Using Social Media
1 Nov

How to Drive Traffic to Your Online Store Using Social Media
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In the brick and mortar world, they call it foot traffic. It's a proven path to increased sales, and most of a retailer's marketing efforts are applied to maintaining consistently high traffic. The undeniable link between high traffic and high sales that exists in physical stores applies to online businesses too. An eCommerce company that engages with customers using social media will get more traffic, and in turn, more sales. In this article, we'll go over seven factors that are critical in attracting more traffic to your online store through the use...

5 Strategies to Convert Your eCommerce Traffic
29 Oct

5 Strategies to Convert Your eCommerce Traffic
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The average conversion rate for an e-commerce website is 1%-3%. This means that for every 100 visitors, only a few people actually make a purchase. Yet, the number of online buyers is growing every year. This means the potential to sell more products is there. Online stores just need to improve their conversion rates.  In this article, we will share five effective strategies that will help your eCommerce website do exactly that.  Let’s get started. Improve Your Product Pages The most effective way to get people to buy more products is to make your product...

Product page infographic
26 Feb

Infographic: 10 Ways to Improve Your Product Pages
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eCommerce industry keeps on booming, as people tend to do most of their shopping online. Regardless of what you might be selling or planning to sell, creating appealing product pages is a must. Every step of your customer's online experience will contribute to whether they will buy or not. However, the product page is arguably the most important step. This is where the customer will likely make the decision. So you need to make sure your product pages have everything to help make that decision a favorable one for you. In this...

16 Feb

Infographic: 8 Steps to Setting Up Your Online Store
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eCommerce opens up a lot of opportunities for practically everyone. You can easily run a successful business out of your garage, and you got all the tools to do it. However, to ensure you succeed at building your online store, there has to be a process. It may not be hard to set up, but you need to make you have everything you need done in a proper order. In this infographic, we have outlined the eight steps you need to take in order to build your online store. Read the...

15 Feb

10 Ways to Improve Your Product Pages
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Creating an online store is no longer the technical challenge that it used to be—almost anyone can design and build a website where customers can buy their products. If you already have a physical store, then going online to expand your market reach is the obvious next step. Having an online presence will open up markets that you otherwise wouldn’t have access to. In some cases, making your products available online means taking your brand to the international stage. That can be very exciting, as it has the potential to dramatically...

8 Feb

7 Steps to Setting Up a Successful Online Store
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Starting an online store can seem like a monumental task. There’s a long, intimidating To Do list: Think of a domain name. Choose a hosting package. Buy a shopping cart service. Install a website theme. Add products. Take pictures. The list goes on and on! If you don’t have a clear path in front of you, getting all this done can feel impossible. But when you divide a task (even one as big as this) into steps, doing it becomes much easier. This article is a 7-step, easy-to-follow guide that will show you...