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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

What are parked domains and why you need one?
25 Feb

The Hidden Value of Parked Domains
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A business typically has one website, and only one domain can be associated with that site. However, it's common for businesses to own multiple domains, with all but their primary domain being idle; those unused domains are parked, set aside and managed in a way that best suits the owner. There are numerous reasons that a domain owner might park a domain. Some involve protecting the owner's brand, some are about the timing of a website launch. In other scenarios, a parked domain can be put to work as a way...

Make your pop-ups user-friendly
21 Feb

Infographics: Make your pop-ups user-friendly
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Although it might seem that nobody likes pop-ups, there are certain ways you can ensure they don’t end up scaring off your visitors and even support your conversion goals. In this infographic, we talk about how you can create pop-ups that actually convert. We go through two specific usage scenarios and we discuss how you can make your pop-up content compelling. Click here to read the detailed blog post. Click on the infographic to view the full image. ...

Learn all about Google My Business
18 Feb

Google My Business Listing: The Complete Guide
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Attracting new customers for your business is hard and not exactly cheap, depending on the strategy you’re going for. Yet, there is one marketing channel that doesn’t cost a dime, is easy to execute, and can be effective at helping you get new customers: Google My Business (GMB, for short).   Google My Business is a service that lets you create a free listing for your product or service-based business. The best part about it is that it’s free to use—and you can set it up in an hour or less.   In this...

Is time for a website refresh? Here we will answer
14 Feb

Is it Time for a Website Refresh?
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First impressions are everything. You probably spent a lot of time and effort in designing the perfect website to promote your business. But once it grows, what worked when you started might not reflect your business today. Your website is typically the first stop your potential customers take to get an insight into your business and what you have to offer.  According to the article “Just Say No: 7 Website Design Mistakes That Can Hurt Conversion” by Maricel Rivera, 75% of consumers admit that they judge a business's credibility based on...

8 Important SEO Basics You Shouldn't Ignore
11 Feb

8 Important SEO Basics You Shouldn’t Ignore
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Search engine optimization (SEO) is all about increasing website traffic by making the site more visible in search results. But, if you own a website, you probably know what SEO is. Even though you may not be doing it yet, you've almost definitely heard of it. If you need some convincing as to the importance of SEO, here are some jaw-dropping statistics: When someone clicks a link in search results, 67% of the time, it's one of the top five sites in the listing.Over 71% of searches result in the user clicking a link...

How to grow your audience
7 Feb

How to Grow Your Audience
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When examining a website's audience, what are we really looking at? Site owners may believe their audience consists of every person who visits their website. They're not wrong, but there's more to it than that. When promoting your site and growing your brand, you'll be focusing on your target audience. That simple, one-word modifier immediately loops in all the people in the world who haven't visited your site yet but should. As we'll discuss in this article, knowing everything there is to know about your current audience will help you define a target audience...