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HostPapa Blog / Business
14 Mar

Infographic: 6 Digital Marketing Strategies for SMB
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Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...

What You Need To Know About CRM Software
14 Sep

What You Need To Know About CRM Software
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What if I told you that integrating a CRM into your business could increase your revenue by 25%? If you’ve never heard of a CRM, you’d probably ask, what it is? If you have heard of it, you might be skeptical and wonder how this revenue increase is possible. Don’t worry, in this article, we’ll be covering both those questions and more as we take a deep dive into CRM software. “CRM” stands for Customer Relationship Management, and it is a set of online tools you can use to track and manage all...

19 Apr

Growth Hacking – A Guide For Small Businesses
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For being such a vague term, growth hacking actually has a rather specific meaning, and it’s not exactly what most people think. We want to explore this world, particularly by giving you a small business guide to growth hacking. This way, the benefits of growth hacking aren’t only available to fancy startups or companies with expensive development and marketing teams.   What is Growth Hacking? Growth hacking is a process in which a series of speedy experiments are used across marketing channels and product development to find the best ways to grow a business. Of...

5 Apr

Increasing Email Subscribers – A Complete Guide
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A database of email subscribers is one of the simplest ways for a website to retain users and for small businesses to engage customers and increase average revenues per user. And let’s face it, retaining the customers you’ve already earned is key considering it costs five times as much to get a new customer as it does to keep an old one. Out of all the marketing options at your disposal, email marketing is not only one of the cheapest, but it generally converts more customers due to its personal nature,...

How to get serious about your small business in 2017
4 Jan

How To Get Serious About Your Small Business In 2017
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It’s a new year, which means it’s time to get serious about your small business. We’ll try and stay away from all the cliches of New Year’s Resolutions, but let’s face it, it wouldn’t hurt to put in some more effort this year. It’s high time your small business began acting not so small, caught up with the digital trends and started generating the kind of buzz and revenue that it deserves.   Increase Small Business Legitimacy: One way to make your small business look more legitimate is to get a professional office...

Starting Your Business Without Letting it Hurt Your Family Life
7 Dec

Starting Your Business Without Letting it Hurt Your Family Life
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We all know that getting a small business off the ground can be a strain on your family life. But it can be rough sitting at your desk knowing that every passing day is a wasted opportunity towards making your dreams come true. You figure you’ve spent enough time working for somebody else and making their company stronger. Now is the time to get your feet wet and set off on your own. The only problem is that you don’t want to start a company and then realize that it’s hurting...