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Check this free online management courses
21 Sep

12 free online management courses for small business owners
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As a small business owner, there’s always something new to learn. Whether you’re a seasoned entrepreneur or just starting, learning a new skill can massively boost your business’ potential – and taking a small business management course is a great way to do just that. There are dozens of online management courses available for small business owners, catering to different curriculums, budgets, and time schedules. Some of the best online courses are totally free to sign up to and will teach you invaluable skills and tricks to implement in your business...

Consider this elements before hiring freelancers
21 Aug

Small business guide to hiring freelancers
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It's hard for one or two people to execute every task involved in running a business. Still, in the early days of operation, as tricky as a do-everything-yourself approach can be, it ensures a pure execution of your vision. It also aligns perfectly with pre-growth budgetary constraints. Don’t worry, though. Even the most fledgling entrepreneurs would welcome a little bit of help. Staffing concerns continue after a business has traction and an employee or two; even then, getting everything done can be tough. For a company that's matured, the problem persists—the...

Beginner's Guide to YouTube for small business owners
15 Jun

A Beginner’s Guide to YouTube for Small Business Owners
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On average, Canadians are watching online videos for 84 minutes a day. And 54% of them are looking for more than "Gordon Ramsay's Video Critique of Spicy Wings"; they are watching their favourite brands to understand who they are and why they should buy from them. In fact, according to smartinsights.com, 73% of consumers said they'd been influenced by a brand's social media before buying. This means all small business owners should be joining the 87% of marketing professionals who are using YouTube to promote their brand. Being an especially visual channel,...

A Website Owner's Guide to Copyright
20 Mar

A Website Owner’s Guide to Copyright
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Everyone's heard of copyright, but because it's not always fully understood, applying it to the contents of a website can be especially confusing. This article will explain what copyright is and discuss whether it should concern you as a website owner. We'll offer some practical advice on how to protect your website and wrap up with information about what you should do if your copyrighted material is used without your permission. Compared to other aspects of website management, dealing with copyright may be somewhat mundane, but it does deserve your attention. So,...

G Suite: A Flexible Toolkit for Small Businesses
28 Aug

G Suite: A Flexible Toolkit for Small Businesses
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Today most businesses depend upon online services to function properly. Employees use email to communicate, specific software to create PDFs and other documents, an online calendar to schedule meetings, and more.  The problem is that most of the apps used by businesses for day-to-day tasks are free apps that aren’t suited for business purposes. They’re meant for casual use by individuals.  A better solution would be to use a cloud productivity suite—one that includes all the common apps every business needs, like email and a shareable calendar.  A very popular cloud productivity suite...

27 Jun

Infographic: Domain Email Addresses vs Generic Email Addresses
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The email address that your customers and prospects use to contact you might seem like a minor thing. As long as you have a way for them to reach out, what does the actual address matter? In reality, it matters a lot. You can think of it as having your office in the center of the city vs a sketchy neighborhood somewhere on the outskirts. When you invest in a domain email address, there is a number of important aspects that you are going to cover, including the safety and confidentiality...