Display marketing and retargeting
Display marketing is an umbrella term for any website advertising that uses graphic elements. This includes banner ads, videos, buttons, pop-up and pop-under ads, but doesn’t include SEO marketing.
An exciting type of display marketing that’s becoming common is retargeting, sometimes called remarketing, which is a method of re-engaging users who have already visited your site. A large majority of site visitors don’t make a purchase or complete a call to action on their first visit and retargeting
There are many advertising platforms and services you can use to get started with your retargeting campaign, including AddRoll and Google AdWords.
More information
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