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HostPapa Blog / Posts tagged "SEO"
How to Decide Between PPC and SEO
17 Sep

How to Decide Between PPC and SEO
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This is a guest post byZac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO. From the perspective of marketers, it's not easy to choose between PPC and SEO. It's quite challenging because each option has unique benefits. PPC promises you instant results, whereas SEO gives you long-term, sustainable results. PPC and SEO each have their pros and cons. Keep reading to understand which is the best option for you. Paid Ads Pros PPC strategies, when implemented correctly, help you increase the visibility of your...

How to get your website indexed by Google
22 Aug

Infographic: Get Your Website Indexed by Google
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The first step to getting a good search engine results ranking on Google is getting your website indexed. Sure, Google will likely index your website by itself, but this might take some time. Until that happens, your website is practically invisible to the search engine and won't be getting any of that sweet search traffic. If you wish to jump in the game as soon as possible, there are a few simple actions you will need to take. In this infographic, we outlined each of the steps and what else...

What Is a Sitemap and Why You Need It
13 Aug

What Is a Sitemap and Why You Need It
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You probably spend a lot of time and effort making sure all the important pages of your website are optimized for search engines. You do this to increase the chances that your website will rank high in search results.  Yet, there’s a chance that not all of your website’s important pages will show up in search results, no matter how well optimized they are. The reason for that is search engines use automated discovery programs called web crawlers to “crawl” through your site and all its web pages. Once a page...

How To Get Your Website Indexed By Google
6 Aug

How to Get Your Website Indexed by Google
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Did you know that your website will not show up on Google if it’s not indexed? That’s how important indexing is! It’s the key to getting traffic to your website and unlocking organic growth. It’s also the start of your website’s SEO journey and the beginning of an important relationship you’ll have with Google. Indexing happens when a search engine recognizes pages of your website by crawling them using an automated discovery program called a spider. It catalogs your website’s pages on Google, giving them an identity through the URLs that show...

Learn how t do Keyword Research to optimize your SEO strategy
29 Jul

How to Do Keyword Research for Your SEO Strategy
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Researching keywords is an extremely important part of SEO, because the keywords you choose will be your target. Keywords give direction to your SEO strategy.  To understand what this means, first, you have to understand what keywords are and how search engines utilize them. When you use a search engine like Google, you enter a word or group of words to search. Those are keywords. You can ask a question, type in the name of something or someone you want to know more about, or anything else. The search engine takes your keywords...

16 Jul

Making Use of Google Search Engine Results Page for Your Business
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Google's mission is "to organize the world’s information and make it universally accessible and useful."  The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...