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HostPapa Blog / Posts tagged "email marketing"
6 Tips to Optimize Your Email Marketing Campaigns
1 Jul

Video: 6 Tips to Optimize Your Email Marketing Campaigns
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While other digital trends might be shifting, email marketing still remains king. With over 79% of small businesses saying email marketing is important to their business strategy, you'll need to bring your A game for best results. We've got you covered in this short video with 6 tips you can easily implement to optimize your email marketing campaigns. For the more details check out the full blog post here. https://www.youtube.com/watch?v=PQ54235x5Sg ...

Email Marketing tips for small businesses
22 Jun

Email Marketing for Small Businesses
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Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...

6 Tips to Optimize Your Email Marketing Campaigns
13 May

Infographic: 6 Tips to Optimize Your Email Marketing Campaigns
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With an increased return on investment, email marketing should be one of main tactics if you're aiming to develop brand awareness, attract customers, and even create loialty among them. In this infographic you'll find six tips you can implement straight away to improve your email marketing results and get closer to reaching your business goals. For more information, check out the full bog post here. Click on the infographic to view the full image. ...

GDPR Compliance for Email Marketing
22 Apr

Infographic: GDPR Compliance for Email Marketing
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Does your newsletter follow the GDPR guidelines? Does your website include all the transparency requirements? GDPR compliance isn't as hard as you think. Fortunately for marketers and solopreneurs, it's possible to make their email marketing GDPR-proof. From including a privacy policy on your website, to the specific requirements for email marketing, we've got it all covered in this infographic. If you'd like to find out more about GDPR compliance, go to our full blog post here. Click on the infographic to view the full image. ...

6 Tips to Optimize Your Email Marketing Campaigns
6 Apr

6 Tips to Optimize Your Email Marketing Campaigns
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Digital marketing has practically erased traditional forms of customer outreach. There may be a farm supply store somewhere that still sends out fliers and converts prospects standing around a cracker barrel, but the rest of us attract and groom buyers online, convert them into customers online, and keep them engaged online. The most effective forms of digital marketing are social media campaigns and email campaigns. Both approaches can get incredible results, increasing customer interactions and creating a lasting stream of conversions. They allow for highly targeted outreach, and in the case of...

GDPR Compliance for Email Marketing
13 Mar

GDPR Compliance for Email Marketing
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An email newsletter is one of the most effective marketing tools for engaging with customers and prospects. If you’re already using this tactic to promote your business or are planning to do so in the future, you should be aware of the rules that apply to email marketing. Managing a newsletter involves collecting users' email addresses, and, according to a European government regulation called the GDPR, that's data collection, and it's subject to a host of rules. If your email newsletter will be sent to anyone in the EU, it must be...