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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

Is time for a website refresh? Here we will answer
14 Feb

Is it Time for a Website Refresh?
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First impressions are everything. You probably spent a lot of time and effort in designing the perfect website to promote your business. But once it grows, what worked when you started might not reflect your business today. Your website is typically the first stop your potential customers take to get an insight into your business and what you have to offer.  According to the article “Just Say No: 7 Website Design Mistakes That Can Hurt Conversion” by Maricel Rivera, 75% of consumers admit that they judge a business's credibility based on...

8 Important SEO Basics You Shouldn't Ignore
11 Feb

8 Important SEO Basics You Shouldn’t Ignore
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Search engine optimization (SEO) is all about increasing website traffic by making the site more visible in search results. But, if you own a website, you probably know what SEO is. Even though you may not be doing it yet, you've almost definitely heard of it. If you need some convincing as to the importance of SEO, here are some jaw-dropping statistics: When someone clicks a link in search results, 67% of the time, it's one of the top five sites in the listing.Over 71% of searches result in the user clicking a link...

How to grow your audience
7 Feb

How to Grow Your Audience
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When examining a website's audience, what are we really looking at? Site owners may believe their audience consists of every person who visits their website. They're not wrong, but there's more to it than that. When promoting your site and growing your brand, you'll be focusing on your target audience. That simple, one-word modifier immediately loops in all the people in the world who haven't visited your site yet but should. As we'll discuss in this article, knowing everything there is to know about your current audience will help you define a target audience...

How To Win Loyal Customers
5 Feb

5 Ways to Make Your Customers Loyal to Your Business
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Customer experience. This is what it boils down to when it comes to creating loyalty in your customers. If you can offer high-quality experiences for your customers, you’ll eventually win their trust and their loyalty. Apple is a company that has personified this quality, making the customer experience a major part of their business model. Everything from their beautiful website with its delightful product pictures and animations to the beautifully designed and easy-to-work-with packaging in which their products arrive provides an elevated experience to the customer. And even after buying the product,...

How To Add An Online Booking System To Your Website
31 Jan

How to Add an Online Booking System to Your Website
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If you’re a business that relies on taking appointments from people, you need to make it easy for them to make appointments online.  For example, let’s say you have this amazing villa right by the ocean that you’re renting through your website. Imagine the convenience you’d be offering to your customers by letting them book a room in the villa at any time of the day, without having to wait in long queues or taking extra steps like contacting you via email. That’s exactly why you need an online booking system on...

Learn how to choose and install your wordpress theme
28 Jan

The Ultimate Guide to Choosing & Installing Your WordPress Theme
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Are you thinking about giving your website a new look? There is something particularly exciting about starting fresh every new year, and this is the best time to give your WordPress theme a makeover. Still, changing your website image can be a terrifying thought, especially when you're not sure how to do it. WordPress is a brilliant platform for creating and managing websites, but its most attractive feature is that it is very easy to master. The best way to start your website makeover is by taking the necessary precautions before...