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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

Learn how t do Keyword Research to optimize your SEO strategy
29 Jul

How to Do Keyword Research for Your SEO Strategy
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Researching keywords is an extremely important part of SEO, because the keywords you choose will be your target. Keywords give direction to your SEO strategy.  To understand what this means, first, you have to understand what keywords are and how search engines utilize them. When you use a search engine like Google, you enter a word or group of words to search. Those are keywords. You can ask a question, type in the name of something or someone you want to know more about, or anything else. The search engine takes your keywords...

Infographic header about the seven common myths about having a website
24 Jul

Infographic: 7 Myths About Having a Website
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When you are just about to become a first-time website owner, you might hear all kinds of stories that are not necessarily true. With so many of the tools readily available for everyone today, the cost of having a website and the skill set required are significantly lower than before. In this infographic, we have outlined the seven most common misconceptions about having a website. If any of them are stopping you from branching out online, rest assured it's not going to be the way you imagine. Click here to check out the...

Free Giveaways To Generate Leads
23 Jul

How to Generate Leads with Giveaways
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According to Robert Cialdini, author of Influence: The Psychology Of Persuasion, people feel obliged to return a favor or a gift they receive from someone. He calls this the principle of reciprocity. That’s why you see Chinese restaurants offering free fortune cookies, bakeries giving out free samples, and dentists providing complimentary toothpaste. The idea of reciprocity applies to the world of internet marketing too. Giveaways play a key role in convincing people to provide their contact details, and that’s the first step in generating leads. A giveaway is something offered to website visitors...

How to Monetize Your Blog
19 Jul

How to Monetize Your Blog
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Blogging has been popular for a long time, with social media being a relative newcomer as an effective platform for communication. The attention that social media gets these days has made some people question the value of running a blog. They feel that the likes of Twitter and Facebook will give their ideas a greater audience than a blog would. That might be true in the short term, but if you use social media only, you’ll hit a wall at some point—there’s no way to build on the awareness gained through...

17 Jul

Infographic: WordPress for Beginners
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If you are completely new to WordPress, the amount of various buttons, settings, and other options might seem overwhelming. We've all been there, so we know how you must feel! But don't worry! There is a reason why WordPress is so popular: it's because it's extremely easy to use. All you need is a systematic approach. In the infographic below, we've outlined the most important steps you will need to take to get your WordPress website up and running. Once you tackle things in that order, you will see it's really...

16 Jul

Making Use of Google Search Engine Results Page for Your Business
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Google's mission is "to organize the world’s information and make it universally accessible and useful."  The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...