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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

5 Apr

An Epic Showdown You Don’t Want to Miss – Email vs. Social Media
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Last summer, we saw an epic showdown take place in an infographic we created that became quite popular online. On one side of the boxing ring was email marketing while on the other side was social media marketing. Many months later, the infographic’s popularity continues to grow. Email and social media marketing are the two most widely used marketing platforms for businesses today. So, it’s no surprise that many of you want to know which one deserves your marketing dollars. Both digital marketing platforms battled it out and threw some great punches!...

19 Feb

Top 3 Blog Titles to Maximize your SEO
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Meta descriptions, meta tags, image alt text, keywords – the list of areas to optimize your blog posts for search engine results goes on and on. If you write blogs, I’m sure these terms are embedded in your brain and that you’re constantly daydreaming of the perfect combination of keywords to push your posts right to the top of search results. Focusing on all of these different areas is definitely necessary, but sometimes we tend to forget that the title of the blog is just as important. Sure, you might spend...

19 Dec

Ways to Create Exciting, Unique and Memorable Content for Your Small Business
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When you hear the term content marketing, what do you think of? Possibly writing articles or posting blogs comes to mind, or maybe even designing a really cool infographic. You’re not wrong to think of these things. In fact, we always hear the same old argument about how we should be focusing on creating unique content like articles, blogs, and infographics to help build organic links and draw more customers to our business. But what if you’re a small business with a limited budget? Is spending time and money on writing...

30 Oct

Using Social Media & Powerful Online Tools to Build Brand Loyalty
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Remember life before the Internet? What about life before social media? It’s scary to think that these tools are not that old. It makes you wonder...

Migrate your website without hurting SEO
19 Sep

How To Migrate Your Website Without Hurting Your SEO
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As your business website grows and ages, it might have to undergo the migration process eventually. Unfortunately, most companies don’t prepare for migrations properly and lose not only traffic but search ranking position as well. This graph from Moz shows an example of a business that poorly migrated their website from HTTP to HTTPS. The result was a six month recovery period to get back to the average traffic they had prior to the migration. Obviously, you want to avoid this kind of recovery time at all costs. If website migration is...

12 Sep

WordPress 3.6.1 Maintenance and Security Release
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WordPress announced yesterday that they have released Wordpress 3.6.1, which is also a security release for all previous WordPress versions. WordPress strongly encourages all customers to update their sites immediately, as this will address the following security concerns: Block unsafe PHP unserialization that could occur in limited situations and setups, which can lead to remote code execution. Prevent a user with an Author role, using a specially crafted request, from being able to create a post “written by” another user. Fix insufficient input validation that could result in redirecting or...