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HostPapa Blog / Social Media
Customer testimonials
25 Jan

The Importance of Customer Testimonials and How to Get Them
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Testimonials are one of the most important pieces of copy you can put on your website, landing page, sales letter, or any other kind of marketing communication. The reason for this is they give your audience that one final push to buy your product or service. According to an infographic by socialfresh.com, “customer testimonials have the highest effectiveness rating for content marketing at 89%.” It means that testimonials are the most effective type of content you can put on your website to get more sales. They are 89% better at increasing...