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Make your pop-ups user-friendly
21 Feb

Infographics: Make your pop-ups user-friendly
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Although it might seem that nobody likes pop-ups, there are certain ways you can ensure they don’t end up scaring off your visitors and even support your conversion goals. In this infographic, we talk about how you can create pop-ups that actually convert. We go through two specific usage scenarios and we discuss how you can make your pop-up content compelling. Click here to read the detailed blog post. Click on the infographic to view the full image. ...

Learn all about Google My Business
18 Feb

Google My Business Listing: The Complete Guide
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Attracting new customers for your business is hard and not exactly cheap, depending on the strategy you’re going for. Yet, there is one marketing channel that doesn’t cost a dime, is easy to execute, and can be effective at helping you get new customers: Google My Business (GMB, for short).   Google My Business is a service that lets you create a free listing for your product or service-based business. The best part about it is that it’s free to use—and you can set it up in an hour or less.   In this...

8 Important SEO Basics You Shouldn't Ignore
11 Feb

8 Important SEO Basics You Shouldn’t Ignore
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Search engine optimization (SEO) is all about increasing website traffic by making the site more visible in search results. But, if you own a website, you probably know what SEO is. Even though you may not be doing it yet, you've almost definitely heard of it. If you need some convincing as to the importance of SEO, here are some jaw-dropping statistics: When someone clicks a link in search results, 67% of the time, it's one of the top five sites in the listing.Over 71% of searches result in the user clicking a link...

How to grow your audience
7 Feb

How to Grow Your Audience
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When examining a website's audience, what are we really looking at? Site owners may believe their audience consists of every person who visits their website. They're not wrong, but there's more to it than that. When promoting your site and growing your brand, you'll be focusing on your target audience. That simple, one-word modifier immediately loops in all the people in the world who haven't visited your site yet but should. As we'll discuss in this article, knowing everything there is to know about your current audience will help you define a target audience...

How To Win Loyal Customers
5 Feb

5 Ways to Make Your Customers Loyal to Your Business
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Customer experience. This is what it boils down to when it comes to creating loyalty in your customers. If you can offer high-quality experiences for your customers, you’ll eventually win their trust and their loyalty. Apple is a company that has personified this quality, making the customer experience a major part of their business model. Everything from their beautiful website with its delightful product pictures and animations to the beautifully designed and easy-to-work-with packaging in which their products arrive provides an elevated experience to the customer. And even after buying the product,...

How To Add An Online Booking System To Your Website
31 Jan

How to Add an Online Booking System to Your Website
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If you’re a business that relies on taking appointments from people, you need to make it easy for them to make appointments online.  For example, let’s say you have this amazing villa right by the ocean that you’re renting through your website. Imagine the convenience you’d be offering to your customers by letting them book a room in the villa at any time of the day, without having to wait in long queues or taking extra steps like contacting you via email. That’s exactly why you need an online booking system on...