0800 051 7126
24/7/365
Top
HostPapa Blog / Marketing
Wordpress tags SEO, learn all about them
15 Feb

WordPress Tags and SEO: Everything You Need to Know
Share

Are WordPress tags and SEO related? You’re about to find out! If you’re starting a new business website or blog, one of your primary marketing goals is probably increasing traffic. Getting more people to your website or blog is key because you have a wider audience to convert into paying customers. However, the web is a crowded place, and many other small business websites and blogs are clamouring for your prospects’ attention. READ MORE: [Full Guide] Hosting for better SEO SEO is a proven marketing tactic for increasing website traffic. Many WordPress users...

Wix vs WordPress for SEO, which one is better?
29 Jan

Wix Vs. WordPress for SEO: Which is Better?
Share

When looking at web hosts, one of the most common head-to-head comparisons is between Wix vs. WordPress for SEO. If you’re starting a new small business website or blog, then an effective tactic to bring traffic to your site is search engine optimization. The web host you choose can directly impact your SEO capabilities – and results – so it’s important to choose wisely.  What do you need in a web host to have strong SEO? SEO can be done in many different ways, such as incorporating long-tail keywords into your copy,...

Create a marketing strategy with our Google Ads Guide
25 Sep

The Ultimate Google Ads Guide for 2020
Share

If this year has taught us anything, is that having a reliable online channel that continuously generates leads for our business is the way to go. And in this Google Ads guide, we’ll try to convince you that this might just be the one. Businesses see an average of $2 in revenue for every $1 spent on Google Ads. The platform's reach is nothing short of astounding. The Google Display Network alone, which includes Gmail, YouTube, and other Google partner platforms, serves 6 billion impressions, or ad views, every day. Google...

Find and fix your WordPress broken links
4 Sep

The 7 Best WordPress Broken Links Checkers
Share

Have you ever visited a business’ website and clicked on a link…only to find that it didn’t take you anywhere? Broken links are incredibly frustrating to deal with as customers, especially when you’re looking for more information about a product or service you’re interested in. Did you know broken links not only annoy your customers but adversely affect your SEO too? If you’re using a WordPress hosting service, you already have access to tools to improve your SEO. However, you’ll need to pay special attention to broken links, so you...

Boost your conversion rate with these tips
14 Aug

Boost Your Conversions—7 CRO Tips for Small Businesses
Share

The most common model used to describe the process of turning prospects into customers is the sales funnel. It defines four primary stages: awareness, interest, decision, and action. While the term conversion usually means getting someone to buy something, it occurs at each stage of the sales funnel. Using targeted outreach, you can convert the unaware into the aware, then into the interested, and so on. While your ultimate objective will always be a sale, your conversion goal depends on where the prospects are in the funnel. That's an important distinction to keep...

How to Create an Effective Content Calendar and Template
7 Aug

How to Create an Effective Content Calendar and Template
Share

No matter what kind of marketing you're doing, content plays a leading role. When you have multiple campaigns on the go, various active social media channels, and a lot of marketing assets in the works, it might be challenging to organize and manage them all together. Using a content calendar for your small business marketing activity will save you a lot of time and help streamline your communication.  Understand How a Content Calendar Improves Your Marketing A content calendar can be as straightforward or as complex as you want it to be....