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What Internet Cookies Are and How They Can Help Your Business
19 Nov

What Internet Cookies Are and How They Can Help Your Business
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Internet cookies are used behind the scenes to enable many standard website features. What's more, the data gathered by cookies allows site owners to analyze how visitors interact with their site, then make changes that increase site performance and provide a better user experience. This article will explain exactly what internet cookies are and how they are commonly used, delving into some of the typical ways that cookies can help small businesses.  While cookies are an integral component of normal website functionality, they often involve collecting users' personal information, so we'll wrap...

Hello Bar: An Alternative To Annoying Popups On Your Website
15 Nov

Hello Bar: An Alternative to Annoying Website Pop-ups
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Many websites use pop-ups to display important messages and offers, but research shows that most users don’t like pop-ups. Thankfully, they aren’t the only way to communicate with your visitors.  A more laid-back and less intrusive option you can use in place of pop-ups is hello bar, also known as sticky bar. If you feel pop-ups may ruin the experience of using your website but you still want a method of displaying offers, announcements, and CTAs, then a hello bar is an effective alternative you can try. Pros and Cons of Using a...

Heatmaps: What They Are, How They Work & Why You Should Use Them
12 Nov

Heatmaps: What They Are and Why You Should Use Them
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Do you know exactly which parts of your website are favored by your visitors?  Wouldn’t it be great to know why your visitors click one call to action button on your website and not another? Or to know how much of your blog articles they read? That’s the power of heatmaps!  In this article, we’ll explain what a heatmap is, how they work, and why you should use them. We’ll also give you some tools you can use to create heatmaps and start making great website designs and eCommerce decisions. Let’s get started...

Why visitors leave your website
8 Nov

Why Visitors Leave Your Website
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In measuring website performance, there's a metric called bounce rate. It reflects how many visitors navigate away from the site after viewing only one page. Your site's bounce rate can be a very reliable indicator of whether your visitors' first impression is a good one or a bad one. If your bounce rate is high, you're going to need to make some changes to your site. This article will explain the most common reasons that visitors leave a website prematurely. Corresponding with each reason, we've also provided some actionable advice about how you...

5 Strategies to Convert Your eCommerce Traffic
29 Oct

5 Strategies to Convert Your eCommerce Traffic
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The average conversion rate for an e-commerce website is 1%-3%. This means that for every 100 visitors, only a few people actually make a purchase. Yet, the number of online buyers is growing every year. This means the potential to sell more products is there. Online stores just need to improve their conversion rates.  In this article, we will share five effective strategies that will help your eCommerce website do exactly that.  Let’s get started. Improve Your Product Pages The most effective way to get people to buy more products is to make your product...

Using Buyer Intent Data to Boost Your Business
15 Oct

Using Buyer Intent Data to Boost Your Business
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Whether you have an online store or you run a website that drives business to your shop or service operation, understanding buyer intent will help your business improve how it attracts and deals with prospective customers. When someone clicks on an ad, opens one of your emails, explores your website, or has any other interaction with your company online, it can be of extreme value to you. These touchpoints are like tracks that, when analyzed, can reveal almost exactly what the user is looking for. The keywords that prospects use to find...