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The 2019 Guide to Facebook Ads
19 Mar

The 2019 Guide to Facebook Ads
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For small business owners, advertising can seem like an uphill climb. First, people won't just hear about your business by accident—you make that happen. Then, you have to present your products or services in a way that triggers purchases. That sounds easier than it is. Finally, you'll need to figure out how to retain customers and prompt future purchases—another tough task. All those steps can be achieved through advertising, but, when faced with creating three ad campaigns with three very different goals, you may feel a little bit overwhelmed. That's where Facebook advertising can...

15 Mar

An Introductory Guide to Email Marketing
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If you own a small business, email marketing is one of the most valuable marketing channels available to you, and that’s not going to change any time soon. Here are some interesting statistics that demonstrate the effectiveness of email marketing: Email will be used by 3 billion people by the year 2020. That’s nearly half of the world’s population! 60% of respondents in a small business trends survey said email is their preferred way of communicating with companies that they’re interested in doing business with. $1 spent on email marketing...

14 Mar

Infographic: 6 Digital Marketing Strategies for SMB
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Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...

12 Mar

How to Write Effective Product & Service Descriptions
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The way you write your product or service descriptions has a direct effect on your sales figures. What’s strange, many small business owners pay little attention to their product or service descriptions. On most websites, especially online stores, you’ll find product descriptions that are just a wall of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website. Any business that’s selling products or services online should avoid that approach. It will cost you sales. According to a report published by the Nielsen Norman...

Six Digital Marketing Strategies for Small Businesses
6 Mar

Six Digital Marketing Strategies for Small Businesses
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Digital marketing is absolutely essential if you want your business to become a success. From helping you attract new customers to increasing your sales, the right digital marketing strategy can really take your business growth to new heights. Here’s what Allan Dib, the author of ‘The One-Page Marketing Plan’ has to say regarding the importance of digital marketing: “Many business owners fool themselves into thinking that if their product is excellent, the market will buy. While “if you build it, they will come” makes a great movie plot, it’s a terrible...

Six Common SEO Mistakes That You Should Avoid
1 Mar

Six Common SEO Mistakes That You Should Avoid
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When you create a new website for your business, there's a lot to do. You have to decide on a domain name, figure out your site design, and write the pages. There are pictures to be taken and plugins to install. Your main goal is to make the site active, so you can start converting visitors into customers as fast as possible. With all that going on, new site owners often do a poor job addressing search engine optimization (SEO), and some ignore it completely. Instead, online entrepreneurs should make SEO their...