Infographic: Effective Product & Service Descriptions
When it comes to the online world, the only way you can present your products and services in the most favorable light is through the descriptions that you write. They are your digital version of a sales rep. These descriptions tell the customer everything they need to know. If the person doesn't find the information they are looking for, a sale might not happen. Which is why writing effective product and service descriptions is so important. In this infographic, we go through the important matters you need to consider when creating...
Infographic: 6 Digital Marketing Strategies for SMB
Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...
Infographic: Getting Free Traffic to Your Website
Advertising is definitely a fast and efficient way to drive traffic to your website. However, there are plenty of ways to get traffic for free. When we say free, we mean it won't cost you money, but it will require time and effort. The good thing about it is that, if done properly, it's a gift that keeps on giving. The things you do to get visitors now, can keep on driving traffic to your website for many years. And it won't cost you anything. In this infographic, we cover some...
Infographic: The Basics of Paid Search Advertising
Paid search advertising is a great way to attract new customers and increase brand awareness. In fact, someone who clicks on your paid search ad is 50% more likely to make the purchase, as opposed to someone who visits your website via organic search results. It does require a bit of knowledge to figure out how to do paid search advertising the right way, instead of just wasting money with no results. There are a lot of intricate combinations you can try, but if you are just starting on this journey,...
Infographic: WordPress vs. Joomla vs. Drupal
Deciding on which CMS you're going to use is an essential part of creating a website. If later on you find that you made the wrong choice and your CMS doesn't do what you need it to do, the migration process is rather complicated and painful. That's why it's best to think of all your CMS requirements right from the start and consider your options thoroughly. WordPress is the leader, famous for its simplicity and countless plugins that can do pretty much everything. But it's not the only player on the...
Infographic: Mobile Optimization and Why You Need It
In 2018, half of global internet traffic was mobile. If this alone isn't a reason enough for you to understand how important it is to have your website optimized for mobile, then perhaps knowing that Google will demote your website in search results for not being optimized, is something that will help get you there. Nowadays, mobile optimization is no longer something that would be nice to do some day. It's an absolute necessity if you are even remotely serious about your online endeavors. Simply put: you really don't have a...
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