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UTM Codes: Your Key to Useful Website Analytics
3 Dec

UTM Codes: Your Key to Useful Website Analytics
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Where does most of your website traffic come from? Is it Twitter or Facebook? Does your weekly email bring in visitors, and if so, which links are getting clicked? Do your paid ads get your site more traffic than all your other marketing channels combined? Having answers to questions like that can help small business owners refine their marketing approach, maintaining focus on what’s working, and finding ways to improve marketing campaigns that aren't performing well. If actionable data about the source of your site traffic is what you need, UTM codes are...

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28 Nov

Infographic: 9 Important Website Metrics You Should Track
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In order to get the most out of your website, you have to track the right metrics and make informed decisions. Don't just go with your gut feeling, make sure to turn to the numbers for proof and guidance of any website changes you intend to make. However, not all metrics were created equal. Some can only tell you the full picture when keeping other metrics in mind. In this infographic, we list nine of the most important website metrics you should track. Click here to read the detailed blog post. Click...

Important Website Metrics To Track
5 Nov

9 Important Website Metrics You Should Track
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Every website owner wants to maximize their site’s performance, but it’s not always obvious which performance factors best reflect how a site is doing. If this topic is of interest to you, you've either created a new website and want to start measuring its success, or you've already got a site and want to keep track of its performance. To do that, first, you need to understand what kind of metrics will best tell you how well your website is performing.  In this article, we’ll explore nine useful website metrics. 1. Number of Visitors Before...

Migrate your website without hurting SEO
19 Sep

How To Migrate Your Website Without Hurting Your SEO
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As your business website grows and ages, it might have to undergo the migration process eventually. Unfortunately, most companies don’t prepare for migrations properly and lose not only traffic but search ranking position as well. This graph from Moz shows an example of a business that poorly migrated their website from HTTP to HTTPS. The result was a six month recovery period to get back to the average traffic they had prior to the migration. Obviously, you want to avoid this kind of recovery time at all costs. If website migration is...

14 Aug

Make Your WordPress Site More SEO Friendly with These Top 3 Plugins
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WordPress is a popular publishing platform used by millions of people. Not just for bloggers anymore, this tool is being used by many including small and medium-sized businesses, ecommerce companies, and even large corporations to expand their online presence. Its ease of use and affordability compared to other content management systems is what makes it so popular. It also has very good SEO value especially with the right WordPress plugins that are easily available. Some of you are probably already aware of the thousands of plugins out there while some who...